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MGM 4103 creditsPrereq: Pre-Requisite: MGM 301 , Business Administration majors only.

MGM 410: Digital Marketing

1 review from 1 semester · last one Apr 15

Undergrad registration for Spring 2027 at UB opens Mon, Nov 2. Registrar dates

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From the catalog
The use of digital and social media platforms are currently the most rapidly growing forms of communications between businesses and consumers. This three credit course will explore the various approaches that organizations can take to utilize social media and the web to their strategic advantage. Social strategy development, website development, content development, omni-channel integration, search engine optimization, Google AdWords and Google analytics will all be covered in this three credit course.
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5.0 out of 5 stars5.0from 4 ratings
Department
Management Marketing

What students say

5.0 out of 5 starsFall 2025Would take again

Class was great and very informational. Professor cares more about sharing knowledge and the content being engaging, rather than what your grades are.

Tip: Follow the content weekly with the slides and articles. Practice tests were given that are helpful.

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Professors who have taught MGM 410

  • Mike Krupski

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