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MGM 301Prereq: Sophomore standing

MGM 301: Principles of Marketing

178 public student ratings, updated Oct 2026 · no written reviews yet

Undergrad registration for Spring 2027 at UB opens Mon, Nov 2. Registrar dates

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What we know

From the catalog
Marketing concepts, consumer behavior, market segmentation, product development, pricing strategies, distribution channels, digital marketing, and integrated marketing communications.
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2.7 out of 5 stars2.7from 178 ratings

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Professors who have taught MGM 301

  • Alan Dick
  • Arup Sen
  • Debora Grossman
  • Dinesh Gauri
  • Kimberly Saxton
  • Marc Adler
  • Matthew Murtha
  • Mike Krupski

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