MGM 4063 creditsPrereq: Pre-Requisite: MGM 301 , Business Administration majors only.
MGM 406: Product and Brand Management
25 public student ratings, updated Oct 2026 · no written reviews yet
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From 25 public student ratings
Mostly positive ratings. It's demanding, and good grades are within reach.
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Difficulty
What we know
- From the catalog
- Discusses new product development, brand and pricing strategies for existing products, and the design of promotional campaigns. Gives particular emphasis to the new product development process and the design of advertising strategy.
- Ratings across the web
- 3.7 out of 5 stars3.7from 25 ratings
- Department
- Management Marketing
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Professors who have taught MGM 406
- Arup Sen
- Debora Grossman
- Debu Talukdar
- Matthew Murtha
Questions students ask
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