AC 272Prereq: AC 111
AC 272: Research Methods in Integrated Marketing Communications
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What we know
- From the catalog
- Methods for evaluating marketing effectiveness using secondary and primary research approaches.
- Department
- Advertising and Marketing Communication
Classes next to AC 272
AC courses at FIT with the closest numbers
- AC 202Strategic Planning for Integrated Marketing CommunicationsNo ratings yet
- AC 221Publicity WorkshopNo ratings yet
- AC 231Advertising CopywritingNo ratings yet
- AC 271Audiences and MediaNo ratings yet
- AC 272Research Methods in Integrated Marketing CommunicationsThis class
- AC 312Multi-Channel CopywritingNo ratings yet
- AC 321Principles of Public RelationsNo ratings yet
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