MGO 403LR—Fundamentals of Strategic Management

Deals w/ organization, mgmt. & strategic positioning of the firm for gaining long-term competitive advantage. In this capstone course, you will develop skills to: understand how firms gain & sustain competitive advantage; analyze strategic bus. situations & formulate strategies; select the best strategy for a company; provide quantitative support for recommendations; implement the strategy & organize the firm for strategic success. This course introduces and employs various analytical frameworks that help identify the sources of competitive advantage at the industry- & firm-levels. By focusing on what makes some competitive strategies strong & viable, and others weak & vulnerable, we shall develop the ability to consider the impact of change & other important environmental forces on the opportunities for establishing & sustaining competitive advantage. Only students who have fulfilled the prerequisites may enroll.